Business basics in cultural and creative industries

Crédit : 3 ECTS
Langue du cours : anglais

Volume horaire

• CM : 50.5 h

Compétences à acquérir

This program aims to introduce the fundamentals of business, especially in cultural and creative industries. The main objectives are the following: · To equip students to understand what an organization is, its goals, business environment, and contemporary challenges. · To increase students’ knowledge in a range of core fundamental dimensions of business: strategy, marketing, finance, and accounting. · To provide students with the necessary skills to analyze, synthesize, and anticipate the effects of business choices. · To identify and understand the specific characteristics and challenges of cultural and creative industries.

Description du contenu de l'enseignement

Business basics ( only for non-business students) – three-hour lecture to discover the core notions and instruments of business, with an introduction to strategy, marketing, finance & accounting. Fashion ecosystem – three-hour lecture to learn about key players and business practices in the fashion ecosystem. Cultural and creative industries – six-hour lecture to decrypt the distinctive features of cultural and creative industries, and the contemporary challenges they are faced with. Trend forecasting – two-hour lecture to locate the actors involved in fashion forecasting and explore their methods. Business game – three-day workshop to comprehend the challenges related to competition and sustainability. It is based on a business simulation: six teams develop and execute strategies for their simulated company while taking into consideration the customer behavior and cost structures in different international markets. Testimonies & visits – to meet diverse speakers to deepen and broaden the concepts covered in class, reflect, and get inspired to start the year!

Mode de contrôle des connaissances

30% business game (group work) 70% astonishment report (individual work)

Enseignant responsable

MARIE BALLARINI

Enseignant responsable

COLETTE DEPEYRE

Enseignant responsable

ANTOINE BLANC