New Business models for new media

Crédit : 3 ECTS

Volume horaire

• CM : 56 h

Compétences à acquérir

• Project Management.
• Creativity.
• Assess various type of media business models.
• Marketing innovation
• Build a business plan.
• Communicating in a professional context.

Description du contenu de l'enseignement

- Designing new business model in the media industry.
- Brainstorming methods.
- Doing a business plan.
- Group project management.
- Building a proof of concept.
- Pitching a project in a professional context.

- During a one-week project timeframe, designing & building a new media & its business model.
- Working with journalism students to do so.
- Assess the viability of the project with a business plan.
- Create a light prototype of your new media.
- Defend your project in front of a media professionals’ jury.

Mode de contrôle des connaissances

• Draft design
• Prototype
• marketing Plan
• Pitch

Bibliographie, lectures recommandées

Baden-Fuller C., Morgan M. S., 2010, Business Models as Models, Long Range Planning, Vol. 43, Issues 2–3, pp. 156-171, https://doi.org/10.1016/j.lrp.2010.02.005 Kohtamäki M., Parida V., Oghazi P., Gebauer H., Baines T., 2019, Digital servitization business models in ecosystems: A theory of the firm, Journal of Business Research, Vol. 104, pp 380-392, https://doi.org/10.1016/j.jbusres.2019.06.027 Rasmussen, S., 2010, News as a Service: Adoption of Web 2.0 by Online Newspapers. In: D'Atri, A., De Marco, M., Braccini, A., Cabiddu, F. (eds) Management of the Interconnected World. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2404-9_2 Olsen, R. Kr., Furseth, P. I., 2023, Service Innovation and Value Creation in Local Journalism During Times of Crisis. Journalism Studies, 24(4), 496–514. https://doi.org/10.1080/1461670X.2023.2173510 Viljakainen A., Toivonen M., 2014, The futures of magazine publishing: Servitization and co-creation of customer value, Futures, Volume 64, pp 19-28, https://doi.org/10.1016/j.futures.2014.10.004

Enseignant responsable

HENRI ISAAC

Enseignant responsable

PASCAL GUENEE